CairnGorm MountainCairnGorm Mountain Limited (CML) operate Scotland's largest ski area which is also the fifth largest year-round tourist attraction in Scotland. ProblemIn the late 1990s CML was extensively re-developed as a ski area without taking into account the effects of climate change on the pattern of snow and weather. The subsequent period included eight consecutive years of the poorest snow conditions in Scottish snow sport's history. How does a snow-dependent business survive without snow?
Project
In 2004 CML commissioned Footprint to help evaluate the effects of climate change on their core business and then support widespread organisational development to help them adapt accordingly.
This four-year project included support with the development of policy and environmental management systems, product and brand development to create 'climate proof' income streams, deep-seated cultural change in staff and stakeholder groups to bring ecological sustainability to the core of daily operations, and considerable support in developing stakeholder relationships and business strategy.
Benefits
The project led to a £10 million funding application (pending) which includes re-branding and re-launching the organisation as a community-owned enterprise with a primary remit to operate a national public environmental education facility for up to 500,000 visitors a year.
In addition to the funding bid, the process of organisational development generated a highly creative and flexible work force who transformed the company - without investment or material support - into a profit-making operation during three of the poorest snow years in history. The developmental process also allowed the company to win several national awards for innovation and human resource management. Project LeaderDavid Key, Director.
See also: Cairngorm Mountain's New Vision
|
||
