WWF Natural Change Project
The WWF Natural Change Project is a world first (as far as we know!). How do you get a group of leaders from various sectors to make deep personal changes that help them create culture-change in their respective communities and organisations?
ProblemThe world is changing very quickly now that challenges like climate change are recognised by governments around the world - and experienced on a daily basis by billions of people. Previous ways of helping people adapt to our rapidly changing world no longer appear to be as effective as they were, even a few years ago. This project is about exploring new ways of creating the change necessary for a more sustainable world. Research suggests that change can best be influenced in the long term through psychological approaches that work with people’s deeper personal values and identity. This is the starting point for the Natural Change Project. ProjectThrough time spent in the outdoors, as well as indoor workshops, mentoring and self-guided study, a group of diverse individuals will take a journey of personal discovery and exploration. They will communicate their experiences through their own blogs on this website as well via their organisations and selected media. The project consists of a series of workshops run over a period of six months. An initial orientation day on 12 September 08 will be followed by three wilderness residential workshops in late September 08, early November 08 and mid February 09 Designed and run by an ecological psychologist, the project aims to transform participants in ways that will encourage them to live more sustainable lives and communicate about their experiences to wider audiences. There is an Action Researcher taking part in the project and a report will be published in May 09 that will be available on this website.
BenefitsYou can see the benefits for yourself! Visit the Natural Change web site at: www.naturalchange.org.uk and follow the project's progress in real-time via the participants' blogs.
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